5 Rigorous Rules of Creative Content

5 Rigorous Rules of Creative Content

In marketing, content is king. Quality content is the backbone of any marketing strategy, attracting readers and driving traffic where you want it to go. But not all content will get the job done. Content must appeal to your reader. These five creative content rules can add to your strategy and help boost consumer attention.

Relevance: Creative content must be relevant to your company or niche and to your target audience. Do some research. Find out what your audience is talking about and create content that caters to their interests. If you’re trying to market custom-made surfboards, for instance, your audience may enjoy content on "how to properly wax a board?". Ask yourself: if you came across your own content online, would it pull you in? Would you stick around, long enough to read it? Successful content hooks the reader's attention and relates seamlessly to the business or product for which it’s been created. If your content is relevant and creative, you should have no problem gaining followers.

Know your audience: Finding, maintaining and engaging a keen audience is a top priority for your business. But who is your audience? Your audience is the people with whom you’re communicating through all your mediums. Developing an audience can be easy. But maintaining that audience will require an understanding of their needs, which can be tough. The key is listening to those communicating back to you on your platforms, paying attention to what keeps them interested, and giving them more of what they want. Surveys can be a great tool for ascertaining what your audience is seeking. 

Visualization: Because the brain processes visual information 60,000 times faster than text, creative content should be accompanied by engaging visuals. Quality photos, compelling graphics and informative videos can greatly boost the draw of your content, increase comprehension of your message and significantly affect emotional attitudes towards your business. Take advantage of the treasure trove of videos uploaded to YouTube by investing some time finding ones that hone in on your message. Let visual aspects draw audience attention. Then let verbiage and messaging keep it.

Transparency: Nobody’s perfect. No businesses is either. If your company has upset a customer, it’s important to address the offense (or perceived offense) immediately. Unlike traditional marketing done via methods such as billboards which provided one-way communication between marketers and consumers, digital marketing allows consumers a platforms to communicate and engage with businesses, making it vital that you commit to transparency. Demonstrate sympathy for the consumer. Acknowledge faults. And respect consumer opinion. People like to know what motivates a business and what their morals are. Staying transparent creates trust. And trust creates a relationship with audience that will last.

Strategy: There are different types of content and different reasons for using each. We’ve found the most success employing three types of content: informative, call-to-action and engaging. If your goal is to educate the reader about a product or business, a well-written, informative post is the way to go. If you’re seeking to inspire the reader to use your service or contact your office, a simple call-to-action post will work. Similarly, if your goal is to create conversation with followers, post something engaging and interesting that will encourage comment. Before posting anything, know what your goal is and build from there. Varying your creative content will make your business appear diverse and fun while capturing that much-wanted attention.

As technology advances, digital marketing knowledge is increasing valuable to businesses. Employing these five elements within your content will help drive traffic to your business. MOXY Company creates content perfectly tailored to the needs of our clients and their targeted audiences. It's your brand. Carefully and strategically crafting the digital voice of your brand is our passion! 

 

WHY MARKETING IS ESSENTIAL TO YOUR BUSINESS SUCCESS

WHY MARKETING IS ESSENTIAL TO YOUR BUSINESS SUCCESS

Kiley Guidry, Social Media Director | Christy Owenby, Founder & Creative Director | Paul Snow, Partner & Business Development

What is a business without its customers? The ability to communicate with and advertise to customers is an essential element in any business plan. A marketing strategy should do more than just advertise to potential and existing customers. It should also facilitate direct interaction between a business and its clients. The advantages of a strategic marketing plan can provide any business with new and evolving opportunities to reach new customers and expand the reach of its products or services.

EXPOSURE & BRAND CREATION

Spreading the word about a business or product is vital to its success. An inadequate marketing strategy can leave a business, its products or its services overlooked by many potential customers. A functional marketing strategy should create exposure for a business and further the development of its brand. A business that identifies, targets, and interacts with a select demographic through the available channels of communication can create individual relationships with customers and effectively craft media that specifically cater to an individual interest. Besides facilitating exposure and interaction with clients, a well-developed marketing strategy should also communicate to the viewer the defining mission and culture that surrounds a business and its brand. Brand development can be expedited with the creation and dissemination of media across a multitude of channels.

ENGAGEMENT

Engaging and interacting with clients to generate customer feedback is a crucial component of a well-developed marketing strategy. Businesses often rely on the commodity of customer feedback to improve their products and services, and before the proliferation of social media, customer feedback was harder to extract and analyze. The marketing landscape of today allows businesses to gather feedback that is unique to the individual customer instantaneously. The limitations of traditional marketing have surmounted by the capabilities of social networking sites. Digital marketing also yields the additional advantage of cost efficiency over traditional marketing practices by providing expanded access to more media content to a greater number of customers at a lesser expense. The employment of digital marketing to generate customer feedback and interaction in a cost-efficient manner should be an objective defined within any marketing plan.

GROWTH

Think of business as a tree. As a seed planted in the soil, a tree requires water, sunlight, and other nutrients to grow into a sprawling piece of shade and natural art. Similar to a sprouting tree, an emerging business needs a combination of attention and other essentials to grow and sustain itself. A well-developed marketing strategy is one of those essential components that businesses need to survive and compete in the marketplace. Businesses often hinder their success by placing a greater focus on launching its product or service rather than marketing and media dissemination. A marketing strategy is essential for stimulating organic growth within any creative enterprise by facilitating customer interaction and broadcasting brand specific messages in a cost-efficient manner.

BUKU MUSIC + ARTS PROJECT 

BUKU MUSIC + ARTS PROJECT 

 Photos by ALive Coverage, courtesy of Buku Music + Arts Project.

In New Orleans, the month of March is full of citywide events surrounding Mardi Gras and St. Patrick’s Day celebrations. One big and often overlooked event, is BUKU Music + Arts Project, NOLA's premier urban festival. As someone who has attended and worked the festival for six years since it began, I've seen, first-hand, the passion that goes into curating such an amazing event. I would recommend BUKU to anyone in New Orleans, and those who are looking for a reason to visit.

THE SCENE:

The two-day festival happened on March 10 and 11, located on the banks of the beautiful Mississippi river at the famous Mardi Gras World factory. The festival offers a diverse lineup each year, with genres ranging from EDM to hip-hop to jam bands and rock-n-roll musicians. Buku offers six beautiful stages stacked with state-of-the-art production offering a unique tie to New Orleans. 

SFAM, Jacob Hoerner & Michael Pearson

SFAM, Jacob Hoerner & Michael Pearson

One of the coolest things about BUKU is the amount of New Orleans culture seen throughout the festival. From the New Orleans skylines to the pop-up artists, to the raging Mississippi River right next to the festival, Buku makes it hard for patrons to forget they are in The Big Easy.

 
There was something special about BUKU this year and I think everyone attending felt the magic that was in the air and that’s something I am really proud of. The production, the vibes, the talent, everything felt perfect in the moment. It’s bittersweet to see it end, but I feel like this year was our best.
— Taran Cornejo, Buku Grassroots Marketing Manager.
 

The Power Plant Stage is the main stage for the festival and is set outside along the Mississippi River with the Market Street Power Plant as the backdrop. The old power plant is a significant landmark in New Orleans and is now a branded part of BUKU’s graphics. Some of the acts that performed on the stage this year included Travis Scott, Tycho, Run the Jewels, and Deadmau5.

The Float Den is another big stage at BUKU, and is located in the warehouse where Mardi Gras World curates the floats for New Orleans Mardi Gras parades. Patrons only have to glance around the room to find huge, beautiful floats lining the perimeter of the warehouse. Some acts this year performing on the Float Den Stage included Zeds Dead, Zhu, and Cashmere Cat.

One of the coolest stages in my eyes this year was the Back Alley stage set right next to the Mississippi River with the Crescent City Bridge directly behind in view. This stage was made entirely out of industrial culvert piping, giving it an almost intergalactic vibe to go along with musical artists. The piping used to build the stage is significant to New Orleans, as the underground drainage system beneath the entire city is built using this type of piping, a cool little connection to our beloved city. The stage acts as one of the smaller more intimate stages, but at any time throughout the festival you could find it packed with die hard fans.

The other stages at the festival include the Ballroom Stage, the Front Porch Stage, and the VIP stage on board the Creole Queen Riverboat exclusive to VIP ticket holders only.

The Ballroom Stage at BUKU 2017

The Ballroom Stage at BUKU 2017

THE CULTURE

Not only does BUKU Music and Arts Project bring a killer artist lineup each year, but it integrates itself into the New Orleans culture in many, more unrecognizable ways. The festival features hundreds of “pop-up” performances by street performers gathered from the city; some include a group of break dancers called The BUKU Breakers, a moving robot dancing cart, and even New Thousand, an amazing local band that performs on Frenchman year round. These special moments throughout the festival give patrons a taste of performances that happen throughout the crescent city.   

Another way that BUKU acts as a showcase for local talent is through the Graffiti scaffold wall placed in front of the main stage. The installation features 14 local graffiti artists whose art appears all around the city such as You Go Girl,  Achoo, and Sweetalk. The artists paint live murals as the festival goes on and at the end of the festival the murals are auctioned off and the money is given to Upbeat Academy and Animal Rescue New Orleans (ARNO). Upbeat Academy is a nonprofit organization run by Winter circle Productions, the curator of BUKU, and helps teach underprivileged kids how to produce music. Buku is always giving back to the city.

 

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Playing at BUKU was amazing, innovative, and eye-opening to the possibilities of where our careers could be headed.
— SFAM, local duo that performed this year
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BUKU incorporates local DJ’s into their lineup to help up and coming artists gain exposure. This year, Buku hosted Dohm collective, SFAM, and Community Records, all of which are local talents. The Front Porch also provided a stage for Upbeat Academy to showcase their student's skills.

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All of the components of BUKU Music and Arts Project make it a festival that encompasses a not so well known culture that exists in the city year round. It’s a culture dive in the form of a music festival that isn’t just focused specifically on the national artist that are playing. Each year the festival gives back to New Orleans by showcasing hidden talents within the city. This festival is slowly becoming one of the staple events in New Orleans. Only on its 6th year of existence, the festival has sold out three times and continues to grow in production and decor each year. BUKU would not be possible without all of the dedicated fans that have and will continue to attend year after year. One of the most important factors for success is the incredibly talented staff of teams that help curate the creative festival.

A huge shout out and thanks to all of our amazing fans, staff, and artists for making this year’s BUKU one of the best years yet! We can’t wait to do it all over again for our seventh annual installment in 2018.
— Addie Olsen, BUKU's Festival Director

There are so many events that happen in New Orleans year round, and BUKU Music and Arts Project should be in the top five events to attend in the Crescent City. Head on over to Buku’s Facebook and Instagram and give them a follow to stay up to date with everything BUKU and until next year, Merci BUKU!

By: Josh Demelo