How do you market to people in pain, without causing more of it? This blog tackles the unique challenges of pain care communication, from emotional nuance to regulatory pressure, and why traditional marketing playbooks fall short.

MOXY Company, a 100% women-owned healthcare brand strategy firm, is ranked No. 167 on the 2025 Inc. Regionals: Southeast list, recognizing the fastest-growing private companies in the region.

The healthcare marketing landscape is undergoing a rapid transformation driven by evolving technology, shifting consumer expectations, and the increasing influence of artificial intelligence. As patients demand greater personalization, transparency, and accessibility, brands must adapt their strategies to remain relevant.

How will TikTok's uncertain future impact medical marketing? This article dives into the platform's rise, its unique role in healthcare outreach, and what marketers can do to adapt to potential changes. Explore strategies for staying ahead in a shifting digital landscape.