The Internet & Copyright

The Internet & Copyright

Bright and early on a Saturday morning, you grab your morning coffee, pick up your cell phone and open Instagram. What do you see? A picture that looks very familiar on your feed. For a brief minute - only because you've had one sip of coffee - you swipe up to keep going through your feed and then stop and think to yourself, “wait a second….that’s my picture”. You scroll back to find your image and think to yourself, “well, that’s not cool…surely they gave me photo credits”. After reading the caption and checking the photo tags, you realize the image was posted with no photo credits or even a slight mention of your name or business. Now the fun begins. You politely send a DM (direct message) and ask that the image be removed or photo credits given. Crickets….no response. You wait. Check your messages again and see that your DM has been "seen", but there's no response and the picture is still posted. You guessed it....still no photo credits. You think, "REALLY". That “ugh” feeling sets it, but you know what you have to do......report the image as a copyright infringement.

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Hundreds of millions of images are shared on social media everyday. The good news - your images are automatically copyrighted. Copyright exists from the moment your work is created. According to the United States Patent & Trademark Office, copyright is a form of protection provided by U.S. law to the authors of "original works of authorship" fixed in any tangible medium of expression. Although it is not required, many people and businesses display the copyright symbol “©” to show that their image is protected. When you see your images on the internet being used without your permission, that's a copyright infringement. Whether a copyright infringement is intentional or not, the violation should should be reported.

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Remember, If the image is not your own, do NOT use it without permission. If you find your images are being used on the internet or social media accounts without your permission, you can report such violations. Social media platforms provide easy steps to report copyright infringements. Here are the direct links to help:

If you are a video publisher or creater and are concerned that your work is being used throughout social media without your permission, Facebook offers a Rights Manager - a tool that detects matching audio and video content based on rules and conditions set. You can also find answers to commonly asked questions on the U.S. Copyright Office site at Copyright.gov.

And, if you need a little extra help, let us know! Send us an email and say hello at team@moxycompany.com.We can set up a call and chat!

Does Your Medical Practice Needs Social Media?

Does Your Medical Practice Needs Social Media?

Facebook. Instagram. Linkedin. Google. Healthgrades. WebMD. Yelp. Twitter. How could these seemingly remote entities have so much to do with how patients are making their medical decisions? 

A lot. 

The medium of choice for researching information about healthcare issues, health conditions, and or a physician's reputation is the internet. Potential patients are relying on other people's experiences to make their choice as to which medical professional to trust their health in.

You have a lot of control over your patient's experience when they visit your practice with how you train your staff and the overall visit experience. 

But it doesn't have to end there. 

Most medical professionals think that once a patient leaves the practice, it's hard to have a say on what they review/comment/say out on the internet. 

And that couldn't be further from the reality. With our Moxy Strategy Sessions, we help our Medical Clients shape their brand online by creating a plan for their online marketing. This, in turn, helps potential patients find their practice both on Google, Yelp, Facebook, and Instagram; and therefore, creating an incredible online first impression. 

Yes, patients are looking to see if a medical practice has a Facebook page and an Instagram account.  

Social media is here, and it’s here to stay. So, if you don't have a strategy for your Facebook page or your Instagram account, take a deep breath - you're not "behind."

Every business in the medical profession, from a large hospital to the one physician practice, needs a marketing plan, a strategy, and a social media presence. Because medical marketing is changing, it's important that all healthcare organizations and physicians get on board.

If a hospital, medical practice or doctor doesn't control their own reputation, someone (the internet) will control it for them - and sometimes, not favorably. And what's worst, oftentimes, healthcare sites have auto generated physician profiles -Yikes! And most often, the information is incorrect. 

Nothing to sweat when you have a little Moxy help. You can, and you will,  shape what consumers see about your medical practice on the internet. We do this by helping you control and maintain the online presence of a physician's online profile.

In a world where self proclaimed "health gurus" are putting out their advice on the internet, having a social presence is vital. 

After crafting a customized Social and Marketing strategy, Moxy assists medical professionals claim their profile on healthcare sites and social platforms as well as ensuring that a physician's information and reputation is accurate. 

Don't think it's an issue for your practice? Head over to Google or Yelp and see what consumers are saying about you as well as run a  check that your medical practice information is accurate. If it's not, it's time to tackle the errors and the social media platforms with confidence while navigating regulatory and privacy concerns, and monitor and measure a physician's social presence with purpose and intelligence. 

Of course, you can check out a recent article by Taryn Offenbachr, a Communications Specialist at the Mayo Clinic, where she shares Three Reasons that Prove Social Media Benefits Doctors.

Are you back from Googling your practice yet? Great. 

If it's time to get your practice social strategy in order, look up, click on "Contact" above and let us know how we can help you. 

5 Rigorous Rules of Creative Content

5 Rigorous Rules of Creative Content

In marketing, content is king. Quality content is the backbone of any marketing strategy, attracting readers and driving traffic where you want it to go. But not all content will get the job done. Content must appeal to your reader. These five creative content rules can add to your strategy and help boost consumer attention.

Relevance: Creative content must be relevant to your company or niche and to your target audience. Do some research. Find out what your audience is talking about and create content that caters to their interests. If you’re trying to market custom-made surfboards, for instance, your audience may enjoy content on "how to properly wax a board?". Ask yourself: if you came across your own content online, would it pull you in? Would you stick around, long enough to read it? Successful content hooks the reader's attention and relates seamlessly to the business or product for which it’s been created. If your content is relevant and creative, you should have no problem gaining followers.

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Know your audience: Finding, maintaining and engaging a keen audience is a top priority for your business. But who is your audience? Your audience is the people with whom you’re communicating through all your mediums. Developing an audience can be easy. But maintaining that audience will require an understanding of their needs, which can be tough. The key is listening to those communicating back to you on your platforms, paying attention to what keeps them interested, and giving them more of what they want. Surveys can be a great tool for ascertaining what your audience is seeking. 

Visualization: Because the brain processes visual information 60,000 times faster than text, creative content should be accompanied by engaging visuals. Quality photos, compelling graphics and informative videos can greatly boost the draw of your content, increase comprehension of your message and significantly affect emotional attitudes towards your business. Take advantage of the treasure trove of videos uploaded to YouTube by investing some time finding ones that hone in on your brand's message. When you find a video that matches your brand, share it with your followers on Facebook, Twitter, etc. Adobe Stock is another great tool for finding images to use on your company's blog, email blast, and social media post. Let visual aspects draw the attention of your audience. Then, let your verbiage keep their attention.

Transparency: Nobody’s perfect. No businesses is either. If your company has upset a customer, it’s important to address the offense (or perceived offense) immediately. Unlike traditional marketing done via methods such as billboards which provided one-way communication between marketers and consumers, digital marketing allows consumers a platforms to communicate and engage with businesses, making it vital that you commit to transparency. Demonstrate sympathy for the consumer. Acknowledge faults. And respect consumer opinion. People like to know what motivates a business and what their morals are. Staying transparent creates trust. And trust creates a relationship with audience that will last.

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Strategy: There are different types of content and different reasons for using each. We’ve found the most success employing three types of content: informative, call-to-action and engaging. If your goal is to educate the reader about a product or business, a well-written, informative post is the way to go. If you’re seeking to inspire the reader to use your service or contact your office, a simple call-to-action post will work. Similarly, if your goal is to create conversation with followers, post something engaging and interesting that will encourage comment. Before posting anything, know what your goal is and build from there. Varying your creative content will make your business appear diverse and fun while capturing that much-wanted attention.

As technology advances, digital marketing knowledge is increasing valuable to businesses. Employing these five elements within your content will help drive traffic to your business. MOXY Company creates content perfectly tailored to the needs of our clients and their targeted audiences. It's your brand. Carefully and strategically crafting the digital voice of your brand is our passion! 

WHY MARKETING IS ESSENTIAL TO YOUR BUSINESS SUCCESS

WHY MARKETING IS ESSENTIAL TO YOUR BUSINESS SUCCESS

Kiley Guidry, Social Media Director | Christy Owenby, Founder & Creative Director | Paul Snow, Partner & Business Development

What is a business without its customers? The ability to communicate with and advertise to customers is an essential element in any business plan. A marketing strategy should do more than just advertise to potential and existing customers. It should also facilitate direct interaction between a business and its clients. The advantages of a strategic marketing plan can provide any business with new and evolving opportunities to reach new customers and expand the reach of its products or services.

EXPOSURE & BRAND CREATION

Spreading the word about a business or product is vital to its success. An inadequate marketing strategy can leave a business, its products or its services overlooked by many potential customers. A functional marketing strategy should create exposure for a business and further the development of its brand. A business that identifies, targets, and interacts with a select demographic through the available channels of communication can create individual relationships with customers and effectively craft media that specifically cater to an individual interest. Besides facilitating exposure and interaction with clients, a well-developed marketing strategy should also communicate to the viewer the defining mission and culture that surrounds a business and its brand. Brand development can be expedited with the creation and dissemination of media across a multitude of channels.

ENGAGEMENT

Engaging and interacting with clients to generate customer feedback is a crucial component of a well-developed marketing strategy. Businesses often rely on the commodity of customer feedback to improve their products and services, and before the proliferation of social media, customer feedback was harder to extract and analyze. The marketing landscape of today allows businesses to gather feedback that is unique to the individual customer instantaneously. The limitations of traditional marketing have surmounted by the capabilities of social networking sites. Digital marketing also yields the additional advantage of cost efficiency over traditional marketing practices by providing expanded access to more media content to a greater number of customers at a lesser expense. The employment of digital marketing to generate customer feedback and interaction in a cost-efficient manner should be an objective defined within any marketing plan.

GROWTH

Think of business as a tree. As a seed planted in the soil, a tree requires water, sunlight, and other nutrients to grow into a sprawling piece of shade and natural art. Similar to a sprouting tree, an emerging business needs a combination of attention and other essentials to grow and sustain itself. A well-developed marketing strategy is one of those essential components that businesses need to survive and compete in the marketplace. Businesses often hinder their success by placing a greater focus on launching its product or service rather than marketing and media dissemination. A marketing strategy is essential for stimulating organic growth within any creative enterprise by facilitating customer interaction and broadcasting brand specific messages in a cost-efficient manner.